Video moments —

Embedded Brand Identity —

Playground Theater
Branding Concept, Motion Graphic ︎︎︎  
The inspiration behind this Playground Theater is to create an entertaining and kids-friendly space to watch shows and movies. The main branding features are smooth curve letter transformed from “PLAY” with four bright colors. The curve lines filled into bubbles compose the visual textures and also create a moveable feeling, which also forms the idea behind the motion graphics of slowing filling up and smooth curve movements.