Eco AI.D

Finalists,
Environmental Innovation Challenge

User Research
Website Design
Strategy

3 Months
Master Program Project

Eco A.I.D aims to address the environmental impact of widespread AI usage towards company leadership by developing a workshop structure that encourages intentional and sustainable engagement with AI technologies. The focus is on fostering awareness about AI's energy consumption and its environmental consequences.

Milestone: Finalist Pitch at Environmental Innovation Challenge

I pitched to over 10 judges and potential stakeholders, strengthening our communication strategy, validating our concept, and gaining valuable feedback and exposure.

Design Iterations

⬆️ The initial ideation was intentionally a replica of ChatGPT, so that the audience would be familiar with the interface, but every piece of information they search for is related to energy consumption.

Desk Research

User Research

Ideation

Brainstorming

Brainstorming

Brainstorming

Brainstorming

Solution 1: weekly email report

Finalist of Environmental Innovation Challenge

Preparation

During the preparation, we were challenged to consider the business benefits of this project and struggled to identify its direct business value to the company. However, we feel confident that if company leadership applies the knowledge of energy consumption and intentional AI usage in their workflows, it will have a positive long-term impact.

In-person Pitch Day

We had the opportunity to pitch our project to the judges, receive feedback, and practice running a quick workshop with them. Some common feedback from the judges was about how this workshop could be tailored for different companies and potentially suggest best-fit AI models.

Team AICE at Environmental Innovation Challenge

Outcome: Data Visualization Website & Eco AI.D Workshop Card Deck

Next Step & Reflection

We would like to publish the website to the public and gather insights from people, as well as get feedback on the card decks to see if they actually work in workshops and whether people are willing to use them.

Xinyi Zhao

["shin-ee"]

Product designer with a visual design edge and fast-paced agency experience.

Xinyi Zhao

["shin-ee"]

Product designer with a visual design edge and fast-paced agency experience.