Eco A.I.D

Finalists,
Environmental Innovation Challenge

User Research
Website Design
Strategy

3 Months
Master Program Project

Eco A.I.D aims to address the environmental impact of widespread AI usage towards company leadership by developing a workshop structure that encourages intentional and sustainable engagement with AI technologies. The focus is on fostering awareness about AI's energy consumption and its environmental consequences.

Milestone: Finalist Pitch at Environmental Innovation Challenge

I pitched to over 10 judges and potential stakeholders, strengthening our communication strategy, validating our concept, and gaining valuable feedback and exposure.

UX Research

Semi-structured interviews
Journey Mapping

10 interviews: 8 participants + 2 SMEs

Generative research revealed:
1. AI usage is more common for professional purposes than personal use
2. Limited awareness of AI's environmental costs, but openness to learn
3. Users recognize shared responsibility for ethical AI use between companies and individuals

Card Deck for Workshop

Team AICE at Environmental Innovation Challenge