Eco AI.D
Finalists,
Environmental Innovation Challenge
User Research
Website Design
Strategy
3 Months
Master Program Project
Eco A.I.D aims to address the environmental impact of widespread AI usage towards company leadership by developing a workshop structure that encourages intentional and sustainable engagement with AI technologies. The focus is on fostering awareness about AI's energy consumption and its environmental consequences.
Milestone: Finalist Pitch at Environmental Innovation Challenge
I pitched to over 10 judges and potential stakeholders, strengthening our communication strategy, validating our concept, and gaining valuable feedback and exposure.
Outcome: Data Visualization Website & Eco AI.D Workshop Card Deck
UX Research
Survey
Semi-structured interviews
Journey Mapping
10 interviews: 8 participants + 2 SMEs
Generative research revealed:
AI usage is more common for professional purposes than personal use
Limited awareness of AI's environmental costs, but openness to learn
Users recognize shared responsibility for ethical AI use between companies and individuals
