Hudson Wilder

UI/UX design
Branding Design
Selected Work

Rooted in “the art of casual living,” Hudson Wilder is a boutique studio crafting home goods that define New American Design. Each piece is made to last, bringing elevated simplicity and creativity to homes and workspaces worldwide.

My role

My role on the team was primarily to support the in-house creative director in developing all digital and physical design materials across the brand’s various platforms. The main work I’d like to share here relates to the
e-commerce website and campaigns for Hudson Wilder.

Purpose: Improve navigation and boost sales.

⬆️ The original website

Process
Step 1: Website Audit

⬆️ Reviewed every page on both desktop and mobile, and wrote notes for potential updates. See examples below.

Step 2: Analyze Competitors’ Websites

Step 3: Use sales data to inform design implementation.

Identify popular items and compare point-of-sale performance with online store sales. Gather insights from marketing experts to inform website design updates.

Step 4: Design iterations

⬆️ Homepage wireframe iterations
⬆️ Categorize the ‘You Might Also Like’ products shown to customers after they view the main product

Side task: Build sale deck report

⬆️ Helped create a sales report deck to make performance data easier to understand and to keep the design system consistent.

Side task: Build brand presence and influence through Pinterest

⬆️ While working on the website, I also helped attract more consumers by creating a Pinterest profile for Hudson Wilder. I focused on targeting keywords, tagging specific products in images, and organizing them into branded Pinterest boards. Since Pinterest has become an effective platform for advertising, this supported the brand’s outreach and visibility.

Reflection

Even though I was assigned to one main task, refining the website for better performance, this naturally required me to understand information from other teams and departments. Learning how to ask the right questions of teammates with different areas of expertise, and get helpful answers to validate my own work, was a big part of my growth during this experience. At the same time, since I sometimes needed input from others, they would also ask for my help in return. Balancing these “distractions” and knowing when to offer support, while still managing my main responsibilities, taught me valuable lessons in time management and collaboration.