Hudson Wilder
UI/UX design
Branding Design
Selected Work
Rooted in “the art of casual living,” Hudson Wilder is a boutique studio crafting home goods that define New American Design. Each piece is made to last, bringing elevated simplicity and creativity to homes and workspaces worldwide.
My role
My role on the team was primarily to support the in-house creative director in developing all digital and physical design materials across the brand’s various platforms. The main work I’d like to share here relates to the
e-commerce website and campaigns for Hudson Wilder.
This project integrates insights from my prior work experience with fresh perspectives gained through my current knowledge, aiming to enhance and improve the product.
How might we improve product cards and listings on detail pages to drive user interest?
Context: Sales team noticed a discrepancy between online sales and in-store (POS) performance, so manager requested a website update, especially improving product listings to match the in-store experience.
⬆️ While learning to interpret sales metrics throughout this project, the sales team generously walked me through key terminology to help me better understand the significance of different product categories. As a designer, gaining this domain-specific knowledge allowed me to more effectively identify user pain points and refine user flows with a clearer focus on supporting business goals.