The brand identity project is for LiangZhu Museum, showcasing historical art crafts rooted in LiangZhu culture, and drawing inspiration from the museum's contemporary architecture set against the backdrop of rivers and villages.

The foundational concept centers around "Mutability," symbolizing the perpetual flow of water and historical continuity. This idea is brought to life through coding a system tool for auto-generated scales of Chinese characters, mirroring the rhythmic movement of rivers.