Branding

Hudson Wilder

Neptune Studio

LiangZhu Museum

Developed a visual identity for Liangzhu Museum inspired by water’s mutability

Motion, 3D

NY Art Book Fair

Grasshopper

Typeface

Koara

Form

Exploration

Graphic form

Spatial form

Museum Brand redesign

The brand identity project is for LiangZhu Museum, showcasing historical art crafts rooted in LiangZhu culture, and drawing inspiration from the museum's contemporary architecture set against the backdrop of rivers and villages.

Concept

Credits

Collaborated with two peer-level UX designers, with mentorship from Dan Robbins at Adobe.
Completed as a Master’s program capstone project, involving a full end-to-end simulation of multiple stakeholder feedback loops, intensive iterations, and formal presentations within a constrained timeline.