Branding︎︎︎









回力 Warrior 
Branding 
This project is designed for a sports brand, 回力, Warrior. By starting with adjusting the logo into more modern look, the bottom “serif” of the Character 力 is changed into a simple and slanted shape, to be a contrast with the rectangular shape character 回. The new logo can bring out a more modern and graphic look. 






Visual element
Base on the grid set for the logo character 回,it later becomes the the visual system structure to compose all the other visual materials. 









Posters
As 回力 is a sports brand and is most famous for the shoes. This series of posters is designed for the new released category of shoes during the Lunar New Year time. By applying the 回’s based visual structure, the posters are minimal looking, yet still have much space to bring new elements and key points related to campaign themes. Same as the billboard structure below.