Branding
Branding
Branding
LiangZhu Museum
Developed a visual identity for Liangzhu Museum inspired by water’s mutability
LiangZhu Museum
Developed a visual identity for Liangzhu Museum inspired by water’s mutability
LiangZhu Museum
Developed a visual identity for Liangzhu Museum inspired by water’s mutability
LiangZhu Museum
Developed a visual identity for Liangzhu Museum inspired by water’s mutability
Motion, 3D
Motion, 3D
Motion, 3D
Typeface
Typeface
Typeface
Form
Form
Form
Exploration
Exploration
Exploration
Museum Brand redesign
The brand identity project is for LiangZhu Museum, showcasing historical art crafts rooted in LiangZhu culture, and drawing inspiration from the museum's contemporary architecture set against the backdrop of rivers and villages.
Concept
Museum Brand redesign
The brand identity project is for LiangZhu Museum, showcasing historical art crafts rooted in LiangZhu culture, and drawing inspiration from the museum's contemporary architecture set against the backdrop of rivers and villages.
Concept
Credits
Collaborated with two peer-level UX designers, with mentorship from Dan Robbins at Adobe.
Completed as a Master’s program capstone project, involving a full end-to-end simulation of multiple stakeholder feedback loops, intensive iterations, and formal presentations within a constrained timeline.