Branding

Branding

Branding

Motion, 3D

Motion, 3D

Motion, 3D

NY Art Book Fair

Motion design for NY Art Book Fair, uniting book and eye motifs in story form.

NY Art Book Fair

Motion design for NY Art Book Fair, uniting book and eye motifs in story form.

NY Art Book Fair

Motion design for NY Art Book Fair, uniting book and eye motifs in story form.

NY Art Book Fair

Motion design for NY Art Book Fair, uniting book and eye motifs in story form.

Typeface

Typeface

Typeface

Form

Form

Form

Exploration

Exploration

Exploration

Motion Design of the event

A motion graphic work for NY Art Book Fair. Using elements of books and eyes to bring the narrative altogether. By pulling elements from the brochure, the shape of book and eye-looking “O” are the foundation of this motion story. Applying its high-contrast colors, blue and orange, and animating 3D flipping book on music beats bring visual impact to viewers.

Motion Design of the event

A motion graphic work for NY Art Book Fair. Using elements of books and eyes to bring the narrative altogether. By pulling elements from the brochure, the shape of book and eye-looking “O” are the foundation of this motion story. Applying its high-contrast colors, blue and orange, and animating 3D flipping book on music beats bring visual impact to viewers.

Credits

  • Collaborated with two peer-level UX designers, with mentorship from Dan Robbins at Adobe.

  • Completed as a Master’s program capstone project, involving a full end-to-end simulation of multiple stakeholder feedback loops, intensive iterations, and formal presentations within a constrained timeline.