Branding

Branding

Branding

Motion, 3D

Motion, 3D

Motion, 3D

Typeface

Typeface

Typeface

Form

Form

Form

Exploration

Exploration

Exploration

Graphic form

I explore graphic form to understand how shape, hierarchy, and composition communicate meaning on a flat surface

Graphic form

I explore graphic form to understand how shape, hierarchy, and composition communicate meaning on a flat surface

Graphic form

I explore graphic form to understand how shape, hierarchy, and composition communicate meaning on a flat surface

Graphic form

I explore graphic form to understand how shape, hierarchy, and composition communicate meaning on a flat surface

Shapes and perspectives

Do ordinary objects merely serve functional purposes in meeting daily needs, or is there an inherent emotional dimension embedded within them? This exploration delves into the emotional interpretation of commonplace items, presenting them devoid of functionality, purely as visual forms. The project challenges the perception of everyday objects, emphasizing their value through unexpected perspectives and transforming them into a visual diary, capturing the essence of the ordinary, often overlooked, yet deeply meaningful moments in life.

Inspiration

Shapes and perspectives

Do ordinary objects merely serve functional purposes in meeting daily needs, or is there an inherent emotional dimension embedded within them? This exploration delves into the emotional interpretation of commonplace items, presenting them devoid of functionality, purely as visual forms. The project challenges the perception of everyday objects, emphasizing their value through unexpected perspectives and transforming them into a visual diary, capturing the essence of the ordinary, often overlooked, yet deeply meaningful moments in life.

Inspiration

Credits

  • Collaborated with two peer-level UX designers, with mentorship from Dan Robbins at Adobe.

  • Completed as a Master’s program capstone project, involving a full end-to-end simulation of multiple stakeholder feedback loops, intensive iterations, and formal presentations within a constrained timeline.