Interactive design, branding and UX
Currently studying HCI at University of Washington MHCID program;
previously worked at Area 17, Once-Future and Hudson Wilder
And self-studying Japanese. Let’s chat!
Selected work, 2D, 3D
Hudson Wilder
2023
Brand identity
Mentor/Creative Director:
Conway Liao
Keywords: e-commerce, retail, brand identity, lifestyle
Hudson Wilder is a brand founded on design and lifestyle, with a focus on providing their audience with inspiring and joyful objects and environments.
My primary role at Hudson Wilder involves collaborating with the design team and establish a consistent and vibrant visual language that aligns with their inspirational products.
Conversations to start
During my initial interview with the creative director, Conway, I was captivated by his ambitious vision for creating an inspirational space and the multitude of creative ideas he expressed. His energy and passion were contagious, compelling me to embark on this design journey alongside him.
Objectives
I dedicate my efforts to infuse the brand with fresh perspectives and creative endeavors, adding vibrancy to its identity. I track the brand's growth through new collections and campaigns, consistently contributing innovative ideas to propel its ongoing expansion.
Dumbo x Design
Hudson Wilder hosted a gathering within the Dumbo design community to foster collaboration and strengthen connections within the network.
The visual identity is crafted to be timeless and succinct, drawing inspiration from the remarkable architecture, the archway, and the symbolic orange from Hudson Wilder, representing sunrising movement and energy.
Shoppe Object
An exhibition showcases independent home brand studios and companies, offering the opportunity for display and sale of their work. This event is open to the public for visitation.
Process
Designing pamphlets for visitors and clients to gain an overview of our products and brand language. Our goal is to attract clients not only to our boutique design wares but also to the representation and aesthetics of our brand.
Table of Contents
With preparing the launch of our new collection "Tecnica," we explore a new way to communicate our work. The "Table of Content" linked to our website will articulate our brand values and seamlessly showcase the lifestyle information we embrace, and artists we collaborated.
Tecnica
In our latest fall 2023 collection, Tecnica, the concept revolves around the simple joy found in significant moments of having meals, particularly during breakfast.
In preparation for the launch, my role centered on creating packaging that aligns seamlessly with our brand language. Additionally, I contributed to photo selections and crafted engaging social media posts as part of our marketing strategy, intending to generate excitement among our target audience.
Process
To capture the visual essence of our product, I initiated the design of the packaging with lines aligned with the design of our products. Lines also have consistently embeded in Hudson Wilder's brand language. The packaging shape mirrors the architectural structure of the product as well.
Adjustment
The adjustment of unveiling product transitions from a vertical to a side opening, enhancing accessibility with the addition of a tab. Addressing the ease of pushing out the product, the circular cut at the bottom not only resolves this challenge but also serves as a symbolic form to the flag of Hudson Wilder.
Adjustment
The adjustment of unveiling product transitions from a vertical to a side opening, enhancing accessibility with the addition of a tab. Addressing the ease of pushing out the product, the circular cut at the bottom not only resolves this challenge but also serves as a symbolic form to the flag of Hudson Wilder.
Experience
During my time at Hudson Wilder, I improved my ability to fitting creative aspects with business strategy. The creative director provides me much creative freedom while navigating the execution of the brand's storytelling language.
Beyond design, connecting with other creative souls has been invaluable for sharing joy and passion. Effective communication has proven to be the one of the essential aspects of my journey of learning and idea presentation .
